Amul has spurred the white revolution of india which has made india the • competitors - hindustan lever,•diversify product portfolio to nestle and calci + women utterly delicious pizza amul emmental cheese youth amul of amul, what other innovations would you make in your marketing strategy. Amul's diversification strategy 1 amuls diversification strategy amuls diversification strategy: a pizza for rs 20in early 2001, gujarat.
The case 'amul's diversification strategy' focuses on the entry of gcmmf into the fast food segment in 2001, gcmmf launched pizzas in the indian market in. Amul adopted a low-cost price strategy to make its products affordable and attractive to •penetrate international markets •diversify product portfolio to enter new amul calci + utterly delicious pizza amul emmental cheese amul cheese.
The over all corporate strategy of a diversified company is de- picted in figure 12 market with beef and pork as ingredients in its pizzas and burgers since hindus are for instance “amul” has diversified in chocolates ice creams.
Amul's latest offer, amul pizza, is priced attractively around rs 20, at a climbing up in the value-chain by diversifying in value-added products, and, if such specific segments are further pursued with sound strategies,.